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The Green Bay Packers won their second consecutive AFL-NFL World Championship Game. In besting the Oakland Raiders 33-14, Vince Lombardi's team followed a script similar to the one it used the year before in its victory over Kansas City: Take a lead in the first half and wrap up the game in the third quarter.
Green bay took their first possession 34 yards in 9 plays to the Oakland 32. Don Chandler kicked a 39-yard field goal to put the Packers in front 3-0. The next time they got the ball, the Packers started at their own 3 and went 84 yards in a drive that consumed 8:40. From the 20, Chandler kicked his second field goal, raising the score to 6-0.
The Raiders were held without a first down, and Green Bay took the ball at its 38. On the first play from scrimmage, Starr passed to Boyd Dowler. Dowler cut inside Kent McCloughan, who was playing a tight man-for-man, took the football on the fly, and raced the rest of the way for a touchdown.
In danger of being blown out, Oakland fought back, driving 78 yards in 8 plays. Daryle Lamonica's 23-yard pass to Bill Miller tightened the score 13-7. However, shortly before the end of the first half, Oakland's Rodger Bird fumbled a fair catch at midfield, and the Packers recovered. With one second on the clock, Chandler kicked his third field goal, this one from 43 yards to make it 26-7.
Oakland desperatley tried to catch up with Lamonica passes, but early in the final quarter, Green Bay's Herb Adderley stepped in front of Fred Biletnikoff for an interception and ran 60 yards for the Packers' final touchdown. Lamonica's 23-yard touchdown pass to Miller with 9:13 remaining was too little and far too late.
With the Packers' second convincing victory, several critics argued that the AFL was not ready to compete with the stronger NFL teams. That idea was underscored when Lombardi allowed that his club's victory "wasn't our best." Bart Starr completed 13 of 24 passes for 202 yards and a touchdown to earn the game's most valuable player award for the second time.
A few days after the game, celebrations in Titletown, U.S.A., were tempered by Lombardi's announcement that he would retire as Green Bay coach and devote his time to being the team's general manager.